Client
Dan Golding Racing
Project Deliverance
Brand Identity, Merchandise,
Collaboration
Skills & Programs
Illustrator, Photoshop, Indesign,
Print production and Digital design
Dan Golding Racing (DGR) is a privately owned racing team based locally in WA.
Previously a part of QVEE Motorsport, the team enters their eleventh season (2023/2024) as DGR. Following the success of their previous season and the departure of one of their main drivers, the team has requested a bold rebranding of their motorsport team.
The project is the creation of the Dan Golding Racing brand and the development of its logo, uniform, and merchandise. Scope ventures further to collaboration, where I work along with other designers that specialise in racing gear, such as vehicle and helmet wraps, ensuring brand guidelines are met.
Ever since the rebrand, DGR has won prestigious awards, including a podium finish in the 2023 West Australian Speed Car Championship.
Scope
The customer wants the logo to have features that are comparable to those of the parent company.
Approach
The logo's persona was requested to be bold and daring yet retain its sense of minimalism. I tackle this by personalising the logo of their current parent company and designing a new typeface for the logo breakdown. By experimenting with the tilt and aligned cut, the logo is completed and meets the client's desired look.
Minimalistic Font
Taking consideration of the minimalistic re-brand look, a minimalistic yet bold must be chosen to accompany
Stainless Typeface
The Stainless typeface is a minimalistic type derived from Cyrus Highsmith's slab serif. The typeface was chosen for its strong character and wide range of family options, including bold, regular, extended, and even condensed, to be used where necessary.
Final Result
Final result of the logo rebrand, look, and colour application.
Vibrant & Bold
The DGR logo, along with its colours, pattern, and race number, should be used in the following ways:. The logo and its breakdown are inseparable; neither component should be used independently of the other.
Applications
Various applications of the new branding applied.
Wraps & Merchandise
The following pictures are both mockups and actual pictures of the completed Dan Golding Racing merchandise, wrapping, and uniform. These were created in conjunction with a number of other designers, each of whom had a unique area of expertise.
Photos © Jeremyhammer