Client
Dasco Supply Group
Project Deliverance
Catalogue
Skills & Programs
Indesign, Illustrator, Photoshop, Creative Direction
Dasco Catalogue Vol. 3 Update.
As a major contributor to the second edition of the Dasco catalogue. I was brought back into the project of its successor, Vol. 3. Dasco Vol. 3 is the largest catalogue update the company has ever released, increasing the number of products from approximately 3200+ parts to 5,478 total parts.
I play a crucial role as the direct communicator with each supplier, compiling the data of every part, its product placement, arrangement, and copywriting within the catalogue. I further broadened my responsibilities in this catalogue by offering creative direction on key in-house brands and how they should be represented differently from the others to boost sales.
Scope
The creation of a new catalogue does not only include all of the new parts but is also easy to navigate, clean, and retains the simplicity to use.
Familiar But Better
A part of the initial discussion for the Dasco catalogue project is whether or not the entire structure of the catalogue is required to be changed. The decision boils down to customer experience. The first step in creating Vol. 3 is not to test out different new layouts but to ask the customers about the current catalogue experience.
Almost all of our customers that we asked about Vol. 2 are quite happy with the overall navigation, item sections, and layout itself. They comment that the structure is easy to understand, and thus we decided to simply expand on the current layout, adding key elements to better guide the customer through the catalogue experience. Beam diagrams, product guidance, and hierarchy guides are some of these examples.
Catalogue Thickness & Weight
Tackling the importance of catalogue size, width and weight while maintaining customer engagement
Spine Size Matters
The overall size of the catalogue, including its weight, width, and spine, is one of the most crucial issues that must be addressed in the new Volume 3 Project while preserving the catalogue's overall quality and content. Since a catalogue's purpose is to contain as many active products as possible, many catalogues in related fields have a disproportionately high page count, which adds to their overall weight.
The Dasco Vol 3 catalogue instead tries to limit its increase in page sizes where able, taking steps to summarise and present its product while still including every single part that the Dasco wants to include within the catalogue. Because of this, the increase in spine size and overall weight are minimal, only increasing from a 15 mm spine to a 19 mm spine and a couple of grammes overall.
